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A podcast featuring the leading email marketing and email deliverability experts and email geeks.
I am Sella Yoffe, an email deliverability consultant from Israel. I work with global email senders, startups, and email service providers to improve their email deliverability and strategy.
Join us in this podcast, where top email marketing and deliverability professionals share their tips and advice.
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Opening music from #Uppbeat (free for Creators!): https://uppbeat.io/t/reakt-music/deep-stone. License code: TPPQ0BDS5ZP1NWZL
Welcome to episode 12 of emailgeeks.show, the podcast where email enthusiasts from around the world share insights on email marketing, deliverability, and strategies. Hosted by Sella Yoffe, an email deliverability consultant, this episode features Jakub Oleksa, founder and CEO of MailKit and Omnivery. Together, they delve into the fascinating world of non-human interactions (NHI) in email marketing, a phenomenon reshaping how marketers understand opens and clicks.
Key Discussion Points:
Introduction to Non-Human Interactions (NHI) [00:02:30]
- Explanation of NHI and its impact on email marketing.
- Differentiating between bot interactions and NHI.
The Role of Apple Mail Privacy Protection (MPP) [00:10:45]
- How Apple MPP affects open rates.
- Discussion on the rise of non-humans opens due to Apple MPP.
Impact of NHI on Email Marketing Metrics [00:25:00]
- Challenges in accurately measuring open and click rates.
- The effect of NHI on conversion rates and list hygiene.
Strategies for Dealing with NHI [00:40:15]
- Importance of understanding and suppressing NHI.
- How marketers can adjust strategies to account for non-human interactions.
The Future of Email Engagement Metrics [00:55:30]
- Potential industry standards for engagement metrics.
- The role of mailbox providers in providing reliable engagement data.
Advanced Solutions for Detecting NHI [01:10:00]
- Introduction to Omivery’s API for detecting non-human interactions.
- How ESPs and large senders can use advanced tools for better metrics.
Quotes:
– “Non-human interactions are those interactions that appear to come from the recipient but are actually performed by automated systems.” [00:05:15]
– “Apple MPP is definitely a non-human interaction… it loads emails in the background, making everyone seem active.” [00:12:30]
– “You cannot do list hygiene based on fake opens and fake clicks. You need to focus on real human interactions.” [00:50:45]
– “The biggest value of open rates is when you’re looking at open rates over time per destination.” [00:46:30]
Stay tuned for more episodes of emailgeeks.show, where we continue to explore the latest trends and insights in the world of email marketing. Don’t forget to subscribe and leave a review if you enjoyed this episode!
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EmailGeeks.Show Season. 1 Episode: 12
Copywrite: DATAMEDIA | Sella Yoffe
Podcast Page: Email Geeks Show website
Episode Page: https://emailgeeks.show/jakub-olexa-nhi-non-human-interactions/
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opening music: https://uppbeat.io/t/reakt-music/deep-stone
License code: TPPQ0BDS5ZP1NWZL
All Episodes
#1 Chad S. White, Head of Research, Oracle Digital Experience Agency, and the author of the best-selling book: “Email Marketing Rules”.
#2 Dela Quist, Agency Founder, Email Marketing/Messaging Technology Expert, Speaker & Board Advisor.
#3 Jeanne Jennings, CEO, Only Influencers Founder and Chief Strategist for Email Optimization Shop.
#4 Jakub Olexa, Founder & CEO at Mailkit & Omnivery, M3AAWG Guides Committee Vice-chair, M3AAWG Champions Committee Co-Chair.
#5 Matthew Vernhout, Principal Email Advisor, Email Industries | Communications Chair @ BIMIGroup.org.
#6 Chris Marriott, President & Founder, Email Connect LLC. We help top brands connect with the right ESPs and CDPs.
#7 Lauren Meyer, CMO, Socketlabs, and the creator of the newsletter Send-It-Right.
#8 Ryan Phelan, Managing Partner RPE Origin A Person-Focused Modern Email Agency.
#9 Jay Schwedelson, founder of SubjectLine.com, the leading free subject-line rating tool, ranked in the top 1% of all websites worldwide.
#10 Joe Pulizzi, “The Godfather of Content Marketing”, entrepreneur, marketer, best-selling author, podcaster, speaker
#11 Dmitry Kudrenko, founder of Stripo Email Marketing, is an expert in eCommerce and an online B2C marketing automation strategist.
#12 Jakub Olexa, Founder & CEO at Mailkit & Omnivery, on None-Human Interactions in email marketing.
Coming Soon:
Guy Hanson, VP Customer Engagement, Validity – the most trusted name in customer data quality and email deliverability.
Adrian Williams is an email deliverability expert, founder, and CEO of Email Angles.
Dr. Matthew Dunn, Founder/CEO, Campaign Genius | Real-Time Email Content.
Al Iverson, blogger @ spamresource.com