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A podcast featuring the leading email marketing and email deliverability experts and email geeks.
I am Sella Yoffe, an email deliverability consultant from Israel. I work with global email senders, startups, and email service providers to improve their email deliverability and strategy.
Join us in this podcast, where top email marketing and deliverability professionals share their tips and advice.
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Opening music from #Uppbeat (free for Creators!): https://uppbeat.io/t/reakt-music/deep-stone. License code: TPPQ0BDS5ZP1NWZL
[00:00] Introduction: Importance of choosing the right email service provider
[01:03] Introducing Chris Marriott, founder of Email Connect
[02:35] Speaker 2’s experience in the advertising industry
[03:55] Working with email agencies and Digital Impact
[05:46] Speaker 2’s involvement with the Relevancy Group
[07:27] Challenges in choosing the right marketing technology platform
[08:50] Lack of a go-to list of ESPs and evaluating vendors through RFPs
[10:04] The rise of “cheap and cheerful” email platforms
[11:24] Importance of choosing the right platform based on features
[12:14] Considerations for migration and integration capabilities
[13:32] Defining the modern ESP and the convergence with CDPs
[15:28] Brands looking for alternatives to aging platforms
[16:53] The importance of trusted advisors in vendor selection
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https://uppbeat.io/t/reakt-music/deep-stone
License code: TPPQ0BDS5ZP1NWZL
Chad S. White, Head of Research, Oracle Digital Experience Agency
Author of the 4th edition of the best-selling book: “Email Marketing Rules”
Dela Quist, Agency Founder, Email Marketing/Messaging Technology Expert, Speaker & Board Advisor
Jeanne Jennings, CEO, Only Influencers Founder and Chief Strategist for Email Optimization Shop.
Jakub Olexa, Founder & CEO at Mailkit & Omnivery, M3AAWG Guides Committee Vice-chair, M3AAWG Champions Committee Co-Chair
Matthew Vernhout, Principal Email Advisor, Email Industries | Communications Chair @ BIMIGroup.org
Chris Marriott, President & Founder, Email Connect LLC We help top brands connect with the right ESPs and CDPs.
Coming Soon:
Dr. Matthew Dunn, Founder/CEO, Campaign Genius | Real-Time Email Content.
Al Iverson, director email deliverability AWeber, blogger @ spamresource.com
Jay Schwedelson, founder of SubjectLine.com, the leading free subject-line rating tool ranked in the top 1% of all websites worldwide.
Ryan Phelan, Managing Partner RPE Origin A Person-Focused Modern Email Agency.
Adrian Williams email deliverability expert, Founder, and CEO, Email Angles.
Guy Hanson, VP Customer Engagement, Validity – the most trusted name in customer data quality and email deliverability.
Dmitry Kudrenko, Founder, Stripo Email Marketing, Expert eCommerce and Online B2C Marketing Automation Strategist.
and more to come…