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Email Geeks Show

A podcast featuring the leading email marketing and email deliverability experts and email geeks.
I am Sella Yoffe, an email deliverability consultant from Israel. I work with global email senders, startups, and email service providers to improve their email deliverability and strategy.
Join us in this podcast, where top email marketing and deliverability professionals share their tips and advice.
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Opening music from #Uppbeat (free for Creators!): https://uppbeat.io/t/reakt-music/deep-stone. License code: TPPQ0BDS5ZP1NWZL

Matthew Vernhout (@emailkarma) is the Principal Email Advisor with Email Industries, where he offers guidance, advice and consulting to clients. With a deep commitment to combating email-related challenges, Matthew holds the role of Secretary at the Coalition Against Unsolicited Commercial Email (CAUCE.org).

In addition to his leadership roles, Matthew holds influential positions as the Communications Chair at the AuthIndicators Working Group (BIMIGroup.org) and the Training Vice Chair of the Messaging, Malware, Mobile Anti-Abuse Working Group (M3AAWG). He also serves as Chairperson Emeritus at the ANA’s Email Experience Council and as a Board member for the Video Games Ethics Trust and Safety group (VGETS), showcasing his broad industry involvement.

Matthew is the visionary founder of the Canadian Email Summit (emailsummit.ca), co-founder of Privacy Summit North (privacysummitnorth.ca) and the EmailDojo (emaildojo.io). Recognized as the 2019 EEC Thought Leader of the Year, he holds the distinction of being a Certified International Privacy Professional (Canada) (CIPP/C), underscoring his expertise in privacy matters.

As a sought-after speaker, Matthew frequently addresses audiences at global email marketing and technology conferences, sharing his invaluable insights on industry trends and developments. His celebrated blog, EmailKarma.net, serves as a platform for thought leadership and expert commentary.

Social Media: https://ekma.co/m/EmailKarma

Chapters

00:00 Introduction and Importance of Domain Reputation

06:41 Matthew’s Background and Journey into Email

12:13 Deliverability Confusion and Email Sender Knowledge

18:14 Roles of Email Platforms and Technology Providers

23:11 Yahoo and Google’s Authentication Enforcement Announcement

27:41 BIMI and the Benefits of Brand Indicators

30:51 Unsubscription Tools and Header Changes Implementation

33:34 Subscription Centers and AI Consultants in Deliverability

35:44 The Potential of AI in Email Delivery

37:48 Speaker 2’s Experience and Knowledge in Email Marketing

40:13 Understanding Data and Privacy in Deliverability

41:45 Speaker 2’s Online Handles and Upcoming Events

music: https://uppbeat.io/t/reakt-music/deep-stone
License code: TPPQ0BDS5ZP1NWZL

Matthew Vernhout, Principal Email Advisor, Email Industries | Communications Chair @ BIMIGroup.org

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Matthew Vernhout, Principal Email Advisor, Email Industries | Communications Chair @ BIMIGroup.org

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Jakub Olexa, Founder & CEO at Mailkit & Omnivery, M3AAWG Guides Committee Vice-chair, M3AAWG Champions Committee Co-Chair

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Jeanne Jennings, General Manager of Only Influencers, the original community of email industry professionals

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Dela Quist, Agency Founder, Email Marketing/Messaging Technology Expert, Speaker & Board Advisor

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Chad S. White Head of Research, Oracle Digital Experience Agency, and the author of the best-selling book: “Email Marketing Rules”

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Chad S. White, Head of Research, Oracle Digital Experience Agency
Author of the 4th edition of the best-selling book: “Email Marketing Rules”

Dela Quist, Agency Founder, Email Marketing/Messaging Technology Expert, Speaker & Board Advisor

Jeanne Jennings, CEO, Only Influencers Founder and Chief Strategist for Email Optimization Shop.

Jakub Olexa, Founder & CEO at Mailkit & Omnivery, M3AAWG Guides Committee Vice-chair, M3AAWG Champions Committee Co-Chair

Matthew Vernhout, Principal Email Advisor, Email Industries | Communications Chair @ BIMIGroup.org

Coming Soon:

Dr. Matthew Dunn, Founder/CEO, Campaign Genius | Real-Time Email Content.

Al Iverson, director email deliverability AWeber, blogger @ spamresource.com

Jay Schwedelson, founder of SubjectLine.com, the leading free subject-line rating tool ranked in the top 1% of all websites worldwide.

Chris Marriott, President & Founder, Email Connect LLC We help top brands connect with the right ESPs and CDPs.

Ryan Phelan, Managing Partner RPE Origin A Person-Focused Modern Email Agency.

Adrian Williams email deliverability expert, Founder, and CEO, Email Angles.

Guy Hanson, VP Customer Engagement, Validity – the most trusted name in customer data quality and email deliverability.

Dmitry Kudrenko, Founder, Stripo Email Marketing, Expert eCommerce and Online B2C Marketing Automation Strategist.

and more to come…